But is it? Not so fast.
There may be truth in them there title words.
Some say, Win at "all costs".
What if "all costs" ultimately means sure-fire defeat?
A few examples
Consider the victory parade of an infectious disease (e.g. the Ebola virus).
If it wins too fast, it loses.
Because the host dies too fast.
Because the host does not then aid in proliferation of the disease.
"Total" and swift victory actually becomes defeat.
The same can apply to human endeavors ...
Consider the Industrial Age ... (the Industrial Revolution)
Yes it has "globalized" itself (taken over, infected the world)
Consider sports ...
and winning at all costs
The short term gain is
... crossing the man-made
and thus artificial